Serena Williams once shared a story from her childhood. She said that when she was learning to write the alphabet, she stayed up all night trying to write a perfect letter “A” while her sisters slept. That moment shows how much she wanted everything to be perfect when she was young. But over time, Serena learned that life doesn’t always have to be perfect.
Learning from Tennis and Being a Mom
A big change in her thinking came during the 2020 Australian Open. After winning a match against Tamara Zidansek, Serena said in a press conference:
“I was making a lot of errors… I just have to say, ‘It’s okay. Not every match is going to be perfect.'”
Later, becoming a mother taught her even more. In an interview with Glamour magazine, she talked about how many mothers feel like they need to be perfect all the time:
“You don’t have to be perfect. But no matter how many times I heard that, I kept feeling like I had to be. That’s what moms do… My respect for moms, including my own, just skyrocketed.”
A Mysterious Tweet Gets People Talking
As the 2025 French Open became a hot topic, Serena surprised fans by posting a short, mysterious message on X (formerly Twitter):
“You don’t have to be perfect. Just unstoppable. #JustGettingStarted”
Fans quickly began to wonder what she meant. Is she planning to come back to tennis? Is it about a new business idea? Or is it something else?
Serena Ventures: Her New Focus
Soon after the tweet, Serena posted an Instagram Story from a big investment event in Berlin called SuperReturn International 2025. She wrote:
“At @SuperReturn sharing how @serenaventures is building with intention through our Fund I. We invest in true diversity, backing underrepresented founders turning bold ideas into unstoppable companies.”
Serena started Serena Ventures in 2014. The company supports businesses that want to make life better for everyday people. Today, it has helped grow 17 “unicorn” companies—businesses worth over $1 billion.
With more than 5,500 major investors managing $50 trillion in assets from over 70 countries at the Berlin event, Serena is clearly making a big name for herself in the world of business.
Even though she’s no longer chasing perfection, Serena Williams is still chasing greatness. Whether it’s in tennis, business, or life, she continues to inspire people everywhere to be strong, bold, and unstoppable.
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