Maria Sharapova has officially stepped into a new arena — not with a racquet in hand, but a signature chalice. The tennis legend and globally recognized entrepreneur has been unveiled as the new face of Stella Artois’ latest global campaign, “The Perfect Serve,” celebrating the meticulous elegance behind both a flawless tennis serve and the iconic Stella Artois pour.
This exciting partnership brings together two masters of precision and style. Sharapova, known for her razor-sharp focus and championship mindset, now lends her legacy to a brand synonymous with sophistication and quality. The collaboration shines in a visually stunning 30-second film crafted by GUT Miami, drawing captivating parallels between the art of tennis and the ritual of pouring the perfect Stella Artois.
“This brand has always been about timeless quality and elegance — and that’s why I’m proud to join as their global partner,” Sharapova shared. “Whether I’m perfecting a serve on the court or mastering the details behind a perfect pour, it’s the attention to the little things that makes the biggest difference. I’m thrilled to share this passion for excellence with fans around the world.”
Sharapova’s presence in the campaign elevates Stella Artois’ global platform, reinforcing its reputation for premium craftsmanship. Her commitment to excellence — both in her storied tennis career and her success in the business world — perfectly mirrors Stella Artois’ famed “Perfect Serve” ritual, where every step, from the angle of the glass to the final cut of foam, reflects pride and mastery.
Tim Ovadia, global vice president of Stella Artois, expressed his enthusiasm: “Maria embodies the values we hold dear — precision, performance, and poise. Her relentless pursuit of excellence, both on and off the court, makes her a natural ambassador for our brand. We’re excited to welcome her to the Stella Artois family and can’t wait to see how this unique synergy will inspire our fans.”
As the summer tennis season approaches, the timing of the campaign couldn’t be better. “The Perfect Serve” is set to unfold across global platforms and tennis events, offering fans exclusive content and immersive brand experiences. From courtside to taproom, the shared passion for perfection is front and center.
Juan Javier Peña, chief creative officer at GUT Miami, shared his vision for the campaign: “Tennis and Stella Artois share this elegant precision — a kind of poetry in motion. Whether it’s the anticipation of a serve or the ritual of a perfect pour, both moments are about craft, grace, and reward. It was a dream concept to bring to life.”
Sharapova’s role in the campaign not only celebrates her personal journey but also expands Stella Artois’ commitment to aligning with cultural icons and moments that resonate deeply with fans. With tennis now a core part of the brand’s global engagement strategy, this campaign serves as the perfect kickoff to a summer of refined celebration.
In Maria Sharapova, Stella Artois has found the perfect partner — a symbol of excellence who continues to serve greatness, in every sense of the word.
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