Stella Artois, the renowned European-style premium lager, has named global tennis icon and businesswoman Maria Sharapova as its newest global ambassador. Sharapova headlines the brand’s latest initiative, The Perfect Serve campaign.
The collaboration highlights the shared commitment between Sharapova and Stella Artois to excellence and attention to detail—qualities that defined Sharapova’s illustrious tennis career and are also at the heart of Stella Artois’ iconic beer-pouring ritual.
“Stella Artois represents elegance and craftsmanship, so I’m thrilled to be working with a brand that aligns with my own values,” Sharapova said. “Whether it’s mastering a tennis serve or pouring the ideal glass, the magic lies in the details. I’m excited to share this pursuit of perfection with fans around the globe.”
The partnership launches with a creative campaign, including a 30-second feature video produced by GUT Miami. The spot draws a visual and thematic connection between Sharapova’s flawless tennis technique and the ceremonial experience of serving Stella Artois in its signature chalice.
“Maria Sharapova perfectly represents the ideals of precision, excellence, and high performance—principles that define Stella Artois,” said Tim Ovadia, Global Vice President of Stella Artois. “Her dedication to greatness, both on the court and in business, echoes our own pursuit of the ‘Perfect Serve.’ We’re proud to welcome her into the Stella Artois family and look forward to the unique impact this collaboration will have on our audience.”
Launching in time for the height of summer’s tennis season, The Perfect Serve campaign will be featured across Stella Artois-sponsored events, offering fans exclusive content and immersive brand experiences.
“Tennis and Stella Artois share a rhythm and elegance that we wanted to celebrate,” added Juan Javier Peña, Chief Creative Officer at GUT Miami. “Every serve—whether it’s in a match or from a tap—carries a sense of anticipation and artistry. This campaign gave us a great opportunity to showcase that synergy.”
This latest chapter in The Perfect Serve series reinforces Stella Artois’ dedication to delivering premium experiences and forging world-class partnerships. Tennis remains a central part of the brand’s global strategy to connect with fans through the cultural passions that matter most
Leave a Reply