Bentley Motors has officially announced Dutch football star Cody Gakpo as its new ambassador for the United Kingdom and Europe. The rising Liverpool forward, known for his exceptional skill and relentless work ethic on the pitch, will now represent the luxury car brand across major European markets.
In its announcement, Bentley highlighted Gakpo’s “precision and drive, both on and off the pitch,” noting that these qualities perfectly align with the company’s ethos of high performance, craftsmanship, and elegance. The partnership is expected to blend the worlds of elite sport and luxury automotive engineering, showcasing Bentley’s latest innovations through the lens of one of football’s most exciting talents.
Gakpo, who has impressed fans and experts alike with his performances for both Liverpool and the Netherlands national team, expressed his excitement about the collaboration. “Bentley represents excellence and precision—values I strive for every day,” he said. “I’m proud to partner with a brand that shares the same dedication to performance and quality.”
This appointment marks Bentley’s continued effort to connect with a younger, dynamic audience, pairing the thrill of sport with the sophistication of its iconic cars.